Heidi Martin

Discovery, the apex of factual entertainment, marks its 40th anniversary, with Discovery Changed My Life, a new short film series that brings to life the extraordinary stories of individuals whose passions, careers, and callings were sparked by Discovery’s groundbreaking content. 

AWARD: GEMA UK, Best Campaign - Discovery’s 40th Anniversary - BRONZE

Original Idea developed by me, Natasha Brinsden & Matt Brown

Casting: Me and Natasha Brinsden

Directors: Me and Natasha

Producer : Adrianna Weryk

Creative Director: Matt Brown

Account Manager: Bente Van Der Ark

Creative Agency : CUT MEDIA 

Creative Director (Cut Media): Andy Ashworth

Director (Cut Media): Antoine Couturier

Director of Photography (Cut Media): Jason Hearn

Producers (Cut Media): Alex Harris-MacDuff and Clara Cozens

Motion Designer : Zofia Strzelecka

IDEA:

After a year without Love Island it’s time to sound the alarm. Grab your escape slide, fire extinguishers and run to the nearest emergency exit. Love Island is back!

AWARD: Promax Europe, Programme Spot Not Using Programme Footage - GOLD

Creative: Heidi Martin

Director: Ehsan

Producer: Stephan Plesniak

ECD: Tony Pipes

Creative Director: Alex Mathieson

Campaign Manager: Mike Johnson

IDEA:

TLC, the new free to air destination for pure feel good shows - is BURSTING with great telly.

IDEA:
Vinnie Jones returned to the farm for season two - but the vibe wasn’t exactly pastoral bliss. It was equal parts calm and chaos, with building work, banter, and barely a moment’s quiet. The whole campaign played on that contrast, always teasing the question: will Vinnie ever find some peace and quiet.

Creds:

Creative & Director: Me

Creative Manager: Bianca Lorenza Perez

Creative Director: Matt Brown

Editor: Rod Webster

DOP: Richard Bell

1st AD: Paul McCann

Grade: Bubble

IDEA:

Love Island is the OG of all dating shows and this Summer it’s claiming what’s rightfully theres, LOVE!

We told other dating shows, dating apps, anyone with any kind of link to love… to step aside because this is our turf!

Alongside our 60” Animation spot, we continued our ownership of Love with our Cast Reveal, Stunts and social content.

Creative: Me

Creative: James Copeman

Producer: Jill Findlay

Campaign Manager: Charlotte Berman

CD: Rachel King

ECD: Tony Pipes

Marketing: Lucy Pack

Animation: KITCHEN

A few of my favourite clip based promos

Just as the reviewers give zero stars.

The girls give zero stars to the reviews.

Line: ZERO ***** REVIEWS

‍ ‍ ZERO ***** GIVEN

Senior Creative: Me

Creative Manager: Bianca Lorenzo Perez

IDEA:

We shouldn’t need to wear protective clothing to prevent words from hurting us.

Creative: Heidi Martin

ECD: Tony Pipes

Director: Alex Dickinson

Producer: Ella Littlewood

Campaign Manager: Lucy Manning

Idea. You don’t have to do meditation, light incense and read affirmation cards to feel good. It doesn’t always have to be wholesome to be healthy, just do what gets you through.

https://www.lbbonline.com/news/how-itv-creative-showed-young-people-self-care-doesnt-have-to-be-wholesome-to-be-healthy-for-calm

AWARD: Creative Pool, Social Good Award - BRONZE

Creative: Me

Director: Alex Dickinson

Editor: Lucy Miller

ECD: Tony Pipes

Campaign Manager: Sarah Campbell

Producer: Jon Hinton

Here, have a keepsake so you’ll always remember spending your summer with ID.

Creds:

Creative Manager: Me

Creative: Natasha Brinsden

Creative Director: Matt Brown

DOP: Joe Ransom (LFF)

Audio: Marcus Smith

Grade: Miltos

Trinny Woodall’s new book Fearless needed a launch that made readers feel powerful. My campaign line ‘Fear Less, Be More’ captured the book’s spirit and spoke directly to women wanting to feel more energised, more purposeful, more joyful.

The idea was simple, strong, and versatile - used across the book sleeve, social, bookshop signage and merch - uniting the whole campaign under one empowering message.

WDR wanted viewers to love where they live - so we spotlighted North Rhine-Westphalia’s landmarks in a fresh, playful way. Partnering with Paperboyo, we created six idents that reframed local locations with clever paper cut‑outs, turning bridges into rollercoasters and buildings into sewing machines.

We enabled a public service broadcaster to celebrate their region by showing its familiar sights in surprising new forms.

AWARDS: Eyes & Ears, Best Station Campaign - WDR x Paperboyo Idents - GOLD

IDEA:

To mark Coronation Street’s 60th anniversary, we set out to bring to life the moment Tony Warren first imagined the show - the spark that became Britain’s longest‑running soap.

Creative: Heidi Martin

Director: Dee Koopang O'Leary

Producer: Hannah Cooper

ECD: Tony Pipes

CD: Ben Knapp

Campaign Manager: Lucy Manning

Twinning began when Red Bee Creative reached out to Kyiv agency Twid after Russia’s invasion — a simple offer of help, that grew into a powerful creative partnership.

We became “Twins,” and that spirit inspired Twinning: a way for creatives to ally with Ukrainian agencies, collaborate, and help keep their industry alive during war.

I created promos, design assets and promotional material to help Twinning expand beyond our own agency, and into others.

Follow on Instagram: @twinforvictory.

Twinning won Bronze at the 2023 Creativepool Awards.

Red Bee Creative:

Jane Fielder, Head of Design

Heidi Martin, Creative

Charlotte Berman, Business Director

Ruth Shabi, Creative Director

Sarah Caddy, Head of Production

Twid:

Alex Twista, Creative Director & Co-founder

Viktoria Nutsal, Project Manager

Masha Bystrova, Designer

Diana Kudasheva, Strategist

Sasha Alymov, Co-founder

IDEA:

Create reactive promos using archive footage that show that ITV News’ reporting is truly independent.

Creative: Heidi Martin

CD: Rachel King

Campaign Manager: Lucy Manning T

Team Producer: Marilena Parouti

Designer: Harry Thornbory

We all have that little bit on the side… for me, that’s Wedding Stationery! I create invites, menus, table plans (you name it I will find a way to do it!) for Bride and Groom’s to be!