Discovery, the apex of factual entertainment, marks its 40th anniversary, with Discovery Changed My Life, a new short film series that brings to life the extraordinary stories of individuals whose passions, careers, and callings were sparked by Discovery’s groundbreaking content.
AWARD: GEMA UK, Best Campaign - Discovery’s 40th Anniversary - BRONZE
Original Idea developed by me, Natasha Brinsden & Matt Brown
Casting: Me and Natasha Brinsden
Directors: Me and Natasha
Producer : Adrianna Weryk
Creative Director: Matt Brown
Account Manager: Bente Van Der Ark
Creative Agency : CUT MEDIA
Creative Director (Cut Media): Andy Ashworth
Director (Cut Media): Antoine Couturier
Director of Photography (Cut Media): Jason Hearn
Producers (Cut Media): Alex Harris-MacDuff and Clara Cozens
Motion Designer : Zofia Strzelecka
IDEA:
Vinnie Jones returned to the farm for season two - but the vibe wasn’t exactly pastoral bliss. It was equal parts calm and chaos, with building work, banter, and barely a moment’s quiet. The whole campaign played on that contrast, always teasing the question: will Vinnie ever find some peace and quiet.
Creds:
Creative & Director: Me
Creative Manager: Bianca Lorenza Perez
Creative Director: Matt Brown
Editor: Rod Webster
DOP: Richard Bell
1st AD: Paul McCann
Grade: Bubble
IDEA:
After a year without Love Island it’s time to sound the alarm. Grab your escape slide, fire extinguishers and run to the nearest emergency exit. Love Island is back!
AWARD: Promax Europe, Programme Spot Not Using Programme Footage - GOLD
Creative: Heidi Martin
Director: Ehsan
Producer: Stephan Plesniak
ECD: Tony Pipes
Creative Director: Alex Mathieson
Campaign Manager: Mike Johnson
IDEA:
Love Island is the OG of all dating shows and this Summer it’s claiming what’s rightfully theres, LOVE!
We told other dating shows, dating apps, anyone with any kind of link to love… to step aside because this is our turf!
Alongside our 60” Animation spot, we continued our ownership of Love with our Cast Reveal, Stunts and social content.
Creative: Me
Creative: James Copeman
Producer: Jill Findlay
Campaign Manager: Charlotte Berman
CD: Rachel King
ECD: Tony Pipes
Marketing: Lucy Pack
Animation: KITCHEN
To show that Love Island owns love this summer, we recreated some of the UK’s most iconic Love themed statues. Forget the original, as the OGs of Love, Love is Ours.
IDEA:
We shouldn’t need to wear protective clothing to prevent words from hurting us.
Creative: Heidi Martin
ECD: Tony Pipes
Director: Alex Dickinson
Producer: Ella Littlewood
Campaign Manager: Lucy Manning
IDEA:
TLC, the new free to air destination for pure feel good shows - is BURSTING with great telly.
Idea. You don’t have to do meditation, light incense and read affirmation cards to feel good. It doesn’t always have to be wholesome to be healthy, just do what gets you through.
https://www.lbbonline.com/news/how-itv-creative-showed-young-people-self-care-doesnt-have-to-be-wholesome-to-be-healthy-for-calm
AWARD: Creative Pool, Social Good Award - BRONZE
Creative: Me
Director: Alex Dickinson
Editor: Lucy Miller
ECD: Tony Pipes
Campaign Manager: Sarah Campbell
Producer: Jon Hinton
Trinny Woodall’s new book Fearless needed a launch that made readers feel powerful. My campaign line ‘Fear Less, Be More’ captured the book’s spirit and spoke directly to women wanting to feel more energised, more purposeful, more joyful.
The idea was simple, strong, and versatile - used across the book sleeve, social, bookshop signage and merch - uniting the whole campaign under one empowering message.
WDR wanted viewers to love where they live - so we spotlighted North Rhine-Westphalia’s landmarks in a fresh, playful way. Partnering with Paperboyo, we created six idents that reframed local locations with clever paper cut‑outs, turning bridges into rollercoasters and buildings into sewing machines.
We enabled a public service broadcaster to celebrate their region by showing its familiar sights in surprising new forms.
AWARDS: Eyes & Ears, Best Station Campaign - WDR x Paperboyo Idents - GOLD
IDEA:
To mark Coronation Street’s 60th anniversary, we set out to bring to life the moment Tony Warren first imagined the show - the spark that became Britain’s longest‑running soap.
Creative: Heidi Martin
Director: Dee Koopang O'Leary
Producer: Hannah Cooper
ECD: Tony Pipes
CD: Ben Knapp
Campaign Manager: Lucy Manning
A few of my favourite clip based promos
Twinning began when Red Bee Creative reached out to Kyiv agency Twid after Russia’s invasion — a simple offer of help, that grew into a powerful creative partnership.
We became “Twins,” and that spirit inspired Twinning: a way for creatives to ally with Ukrainian agencies, collaborate, and help keep their industry alive during war.
I created promos, design assets and promotional material to help Twinning expand beyond our own agency, and into others.
Follow on Instagram: @twinforvictory.
Twinning won Bronze at the 2023 Creativepool Awards.
Red Bee Creative:
Jane Fielder, Head of Design
Heidi Martin, Creative
Charlotte Berman, Business Director
Ruth Shabi, Creative Director
Sarah Caddy, Head of Production
Twid:
Alex Twista, Creative Director & Co-founder
Viktoria Nutsal, Project Manager
Masha Bystrova, Designer
Diana Kudasheva, Strategist
Sasha Alymov, Co-founder
IDEA:
Create reactive promos using archive footage that show that ITV News’ reporting is truly independent.
Creative: Heidi Martin
CD: Rachel King
Campaign Manager: Lucy Manning T
Team Producer: Marilena Parouti
Designer: Harry Thornbory
We all have that little bit on the side… for me, that’s Wedding Stationery! I create invites, menus, table plans (you name it I will find a way to do it!) for Bride and Groom’s to be!
