Despite what we see on the telly or on great big billboards - Christmas isn’t always filled with family get togethers, Christmas hats and laughter.
For many people, it’s full of sadness, loneliness, fear - stress! In our campaign, we set out to show the side of the holidays that we often don’t see. We are telling our TLC viewers that however you are feeling over the holidays: ‘it’s only human’
Collaborating with Cookie Studio, we created a spot that brought the often unseen emotions of Christmas to life through animation. We also created individual promos that revealed the real life stories of our cast - all with the line: ‘It’s Only Human’.
Creative + Director: Me
DOP + Editor: Bernardo Resende
Animation: Cookie Studio
CM: Bianca Lorenzo Perez
Producer: Wiktoria Ojrzynska + Anouk Krief
CD: Matt Brown
Designer: Lennart van Kralingen
Account Manager: Bente van der Ark
Head of Design: Vijay Logan
Vinnie Jones was back to his farm for season 2.
But it wasn’t all bird song and country strolls. More like building work and banter!
We showed the two sides of the farm: calm and chaos throughout every touch point of our campaign, always asking ‘will Vinnie EVER find some peace and quiet?’
Creds:
Creative & Director: Me
Creative Manager: Bianca Lorenza Perez
Creative Director: Matt Brown
Editor: Rod Webster
DOP: Richard Bell
1st AD: Paul McCann
The Idea: Love Island is the OG of all dating shows and this Summer it’s claiming what’s rightfully theres, LOVE!
We told other dating shows, dating apps, anyone with any kind of link to love… to step aside because this is our turf!
Alongside our 60” Animation spot, we continued our ownership of Love with our Cast Reveal, Stunts and social content.
Creative: Me
Creative: James Copeman
Producer: Jill Findlay
Campaign Manager: Charlotte Berman
CD: Rachel King
ECD: Tony Pipes
Marketing: Lucy Pack
Animation: KITCHEN
To show that Love Island owns love this summer, we recreated some of the UK’s most iconic Love themed statues. Forget the original, as the OGs of Love, Love is Ours.
Idea. You don’t have to do meditation, light incense and read affirmation cards to feel good. It doesn’t always have to be wholesome to be healthy, just do what gets you through.
https://www.lbbonline.com/news/how-itv-creative-showed-young-people-self-care-doesnt-have-to-be-wholesome-to-be-healthy-for-calm
AWARD: Creative Pool, Social Good Award - BRONZE
Creative: Me
Director: Alex Dickinson
Editor: Lucy Miller
ECD: Tony Pipes
Campaign Manager: Sarah Campbell
Producer: Jon Hinton
Trinny Woodall is a force to be reckoned with, and when it came to launching her new book Fearless, we needed to find a way to attract readers by making them feel strong and empowered.
My campaign line, ‘Fear Less, Be More’ was a simple way to tap into the ethos of the book, whilst engaging new and existing audiences.
It told women that they can be all the ‘mores’ that they have ever dreamt of. More energised, more purposeful, more joyful.
The campaign thought was used across all marketing: including book sleeve, social media, book shop signage and merchandise.
Love where you live: Creating idents for WDR, the public service broadcaster in the North Rhine Westphalia area of Germany.
To celebrate the amazing landmarks in the North of Germany we took a well-loved local location, and brought it to life in an unexpected way.
Collaborating with Paperboyo, paper artist and content creator, we travelled around Germany to create six unique idents. Each ident reframes a location, the paper cut out bringing it to life in a new and surprising way.
From taking a bridge and making it a rollercoaster, to turning a city building into a sewing machine, we really brought the love for the North Rhine Westphalia to the TV network.
These idents won Gold for Best Station Campaign at the Eyes & Ears Awards.
Idea. After a year without Love Island it’s time to sound the alarm. Grab your escape slide, fire extinguishers and run to the nearest emergency exit. Love Island is back!
AWARD: Promax Europe, Programme Spot Not Using Programme Footage - GOLD
Creative: Heidi Martin
Director: Ehsan
Producer: Stephan Plesniak
ECD: Tony Pipes
Creative Director: Alex Mathieson
Campaign Manager: Mike Johnson
A few of my favourite clip based promos
Twinning. Be A Creative Ally
When Russia began invading Ukraine, Red Bee Creative, reached out to a design agency in Kyiv, called Twid.
What began as a simple, “Can we help?” evolved into a great friendship, a new and exciting collaborative way of working, and a fantastic source of creative inspiration.
We became Twins.
We then decided that this rich creative collaboration and invaluable support should be shared by others, and it led to the creation of an exciting initiative.
Twinning.
By Twinning with a Ukrainian Agency, creatives and creative companies can become creative allies. They will be able to work collaboratively with an agency from one of the fastest growing and innovative countries for creativity.
Twinning enables Ukrainian agencies to continue producing creative magic, whilst keeping their industry alive in a time of war.
Follow us on Instagram: @twinforvictory
Twinning (Noun): A supportive partnership between creative companies in a time of conflict.
To Twin (Verb): A form of supportive, creative partnership with a like minded agency in Ukraine.
Twinning won Bronze in the 2023 Creativepool Web.
Red Bee Creative:
Jane Fielder, Head of Design
Heidi Martin, Creative
Charlotte Berman, Business Director
Ruth Shabi, Creative Director
Sarah Caddy, Head of Production
Twid:
Alex Twista, Creative Director & Co-founder
Viktoria Nutsal, Project Manager
Masha Bystrova, Designer
Diana Kudasheva, Strategist
Sasha Alymov, Co-founder
Idea. Bring to life the exact moment Tony Warren conceived the idea for Britain’s longest running soap Coronation Street.
Creative: Heidi Martin
Director: Dee Koopang O'Leary
Producer: Hannah Cooper
ECD: Tony Pipes
CD: Ben Knapp
Campaign Manager: Lucy Manning
Idea. Create reactive promos using archive footage that show that ITV News’ reporting is truly independent.
Creative: Heidi Martin
CD: Rachel King
Campaign Manager: Lucy Manning T
Team Producer: Marilena Parouti
Designer: Harry Thornbory
Idea. We shouldn’t need to wear protective clothing to prevent words from hurting us.
Creative: Heidi Martin
ECD: Tony Pipes
Director: Alex Dickinson
Producer: Ella Littlewood
Campaign Manager: Lucy Manning
We all have that little bit on the side… for me, that’s Wedding Stationery! I create invites, menus, table plans (you name it I will find a way to do it!) for Bride and Groom’s to be!
